How Fiscal Flow Turned ChatGPT Into a Top Lead Source in Just 4 Weeks

Will Pettifor

Published on: 02/02/2026

Like many B2B firms, we relied on "push" marketing. We realized that sophisticated accountants don't want to be sold to; they want to research. So we built the solution ourselves.

Marketing

The "Silent Error" That Was Killing a Kent Firm’s Digital Presence

Will Pettifor

Published on: 02/02/2026

The firm had a visually acceptable Wix website, but a previous developer had left noindex tags on every single page, instructing Google to de-list the business entirely.

Marketing